Client: Velai
Industry: Job Tech / AI-based Recruitment
Region: Germany
Velai is an AI-powered job platform that bridges the gap between recruiters and job seekers with precision and intelligence. The name, derived from the Tamil word for “job”, subtly integrates “AI” at its core — reflecting both its cultural roots and tech-driven purpose.
Magicdot developed a complete visual identity system for Velai, capturing its modern, approachable, and innovative spirit. The logo mark is a thoughtful blend of symbolism — the letter ‘V’, a formal tie, upward wings, and a star — together representing growth, professionalism, and AI brilliance. The custom logotype features a unique star replacing the dot on the ‘i’, giving it a futuristic yet clean personality that stands strong even without the symbol.
From colour strategy to typography and application design, the identity was crafted to be trustworthy, forward-thinking, and scalable across platforms.
Services:
– Logo Design
– Visual Identity System
– Colour & Typography
– Stationery & Brand Applications
